Hou-Ying Li, Vice President

李厚穎 副會長

💼 Data Analytics, VP

🏢 Universal McCann, an IPG Group Company

Year Joined: 2023

Li Hou-Ying is the Data Analytics Vice President at IPG Group, one of the world’s top four advertising and media conglomerates. He specializes in the commercial application of big data analytics solutions, market insights, and strategic planning. Before moving to the United States, he worked at the National Security Council of the Republic of China (Taiwan), where he demonstrated a talent for decision-making analysis and international communication negotiations. Li Hou-Ying is also a co-founder of a startup company and led his team to represent Taiwan at the 2022 Consumer Electronics Show (CES) in the United States, where they presented a fundraising pitch to investors from around the world. In 2023, he served as the host of the inaugural New York Young Business Association’s startup incubator, dedicated to connecting Taiwanese entrepreneurs in the United States with the mainstream American investor community.

Li Hou-Ying obtained his bachelor’s and master’s degrees in political science from National Taiwan University and went on to earn a double master’s degree in econometrics and policy studies from UC San Diego.